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If you are trying to get your companies name known via the internet, you will need to start a marketing campaign at one point or another. There are many different steps that you need to take to do this and one of the more difficult ones is setting up a budget. Continue reading
Let’s be real: no one really enjoys feeling like they’re being marketed to. So as a marketer, that’s why it’s your job to create an experience that makes your prospects feel like you’re speaking to their specific needs and offering them a product or services that adds value to their lives. When it comes to email marketing, the best way to make this possible is through personalization. But how exactly do you make your email marketing ‘personal’? Below are some … Continue reading
The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses. In fact, according to a recent study from Booz & Company, 75% of marketers using social media identify customer service as a primary use of their social media platform. But while the majority of marketers admit that customer service is a major function of their social presence, according to the same Booz & … Continue reading
